Wednesday 28 September 2011

Mode of Culture: Tourism (Class Notes)

Tourism is an optical and sensorial operation.  We discussed the creation of a copy from an original and what effect that has upon our psychological, sensorial and optical perception.

The Parthenon in Nashville is a copy of the original in Athens.  By recreating the structure, there seems to be a sense of history taken away from the original.  It almost seems as if the designer of the Nashville (copy) building set an idealistic view on what the building SHOULD be like.  However, the original in Athens is the way it is based on the historical events and turmoil which the county endured to make this grand monument.   It makes more sense to label the structure in Nashville 'a version of the Parthenon', rather then a copy.

Copying something gains a new meaning, even though it's supposed to be a replica.  Information is lost in translation, so a copy is never really a copy.  It's just another version.  For instance, when playing the childhood game 'telephone' you attempt to translate a phrase through a chain of people.  Usually, by the end of the chain, the phrase is misconstrued and the original phrase is lost.  Details can never been completely translated to perfection.


Why are we obsessed with identity?  
How do we create identity and value?
How do we source what authenticity generates from?


What constitutes authenticity and why is it important?  Society automatically generates an opinion that authenticity means importance.  Tourism is based on structures with meaning, identity and authenticity.  If a tourist site did not have authenticity it wouldn't be as interesting to visit.  People want to see where Marilyn Munroe lived, not a replica of the house she lived it.  If tourists knew the site was not authentic, it would loose it's popularity.

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